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Wednesday, March 01, 2023

How to Create a Business Strategy That You Will Actually Use

Traditional business plans are useless for entrepreneurs! Discover what you should use instead in this article!

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The success of any business starts with a well-crafted business strategy.

It is a roadmap for achieving long-term objectives, and it serves as a guide for decision-making. However, many business owners find creating a business strategy to be a tricky and intimidating process, and they often end up with strategies that are either too complicated to use or not effective in the long run.

In this article, we will look at how to create a business strategy that you will actually use.

Value Ladder Vlog

What is a Value Ladder?

A value ladder is a great tool for creating a business strategy.

It is a structured approach that helps you identify and prioritize the different activities and services that you offer to your customers. It helps you to create a clear roadmap of how to move customers from one service to another, in order to drive more value for your business.

This type of organizational strategy will help you identify what services and products will help you achieve your revenue and growth goals.

Natural Progression

Moving a customer through the natural progression of your value ladder is a sales strategy that aims to increase customer loyalty and revenue by offering them products or services of increasing value over time.

For example, a value ladder for a fitness business might look like this:

  • ​Step 1: Free e-book on fitness
  • ​Step 2: Low-priced online workout program
  • ​Step 3: Mid-priced personal training sessions
  • ​Step 4: High-priced group fitness retreats

Funnels and Value Ladders

A sales funnel and a value ladder are both sales and marketing concepts, but they differ in their focus and approach.

A sales funnel is a visual representation of the various stages that a customer goes through on their journey to making a purchase. It typically consists of several stages, such as awareness, interest, consideration, decision, and retention. The purpose of a sales funnel is to guide customers through each stage of the buying process, with the ultimate goal of converting them into paying customers.

On the other hand, a value ladder is a visual representation of the different products or services offered by a business, arranged in ascending order of value and price. Each step in the value ladder represents a different level of value that the business can offer to its customers. The purpose of a value ladder is to provide customers with a clear path for advancing through different levels of value that a business offers, which can help build customer loyalty and increase revenue over time.

In other words, a sales funnel is focused on moving potential customers through the stages of a buying process, while a value ladder is focused on providing existing customers with a range of increasing value options that they can choose from. The two concepts can complement each other, as a customer may move through the different stages of a sales funnel as they progress through the different levels of a value ladder.


In conclusion, the process of creating a business strategy should not be rushed.

It is important to take the time to identify your goals, assess your current situation, research your industry, and think about the resources available to you. Once you have all of this information, you can create an actionable plan that will help you achieve your goals. With a well-thought-out strategy, you can increase your chances of success and move your business forward.

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SF Nonfiction Books participates in the Amazon affiliate program and this page may contain affiliate links.