NF Blog/Self-Publishing/How to Create an Irresistible Offer

Friday, December 30, 2022

How to Create an Irresistible Offer

Getting people to visit your sales page is one thing, but getting them to convert into buyers is another. What you need is an irresistible offer! Learn how to create one in this article.

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Getting people to visit your sales page is one thing, but getting them to convert into buyers is another.

What you need is an irresistible offer!

Learn how to create one in this article.

Irresistible Offer Vlog

Solve a Problem

Your offer MUST solve your customers' problem.

In general, your entry offer solves your customers initial problem. Then the upsell solves another, and then the next upsell solves another.

Each previous offer creates the next problem, which you then solve with the next product. This is actually more how the Value Ladder works.

For example, your first offer might be a book on how to get fit. The next thing your customer might need is a training schedule. Then personal coaching, and so on.

Information and Tools

Using the example above, the book may be the core product of your first offer, so let’s hone in on that.

You have the offer (a book), but how do you make it ‘irresistible’.

Competing on price is a bad strategy, what you want to do instead is increase the value.

You do this by adding more things to your offer. Things that compliment it. These aren’t the ‘next things’ in the process (thats your NEXT offer). But they may be tools and/or additional information that will make it easier for the customer.

You can create downloadable information products such as spreadsheets, presentations, and checklists and include them in your package offer. Other ideas include free memberships, secret lists of videos, interviews, and more.

What you do here is only limited to your imagination.

10x Value

Pricing your offer correctly is very important. You want it to be 10% of the value.

This doesn’t mean you lower your price. It means you keep adding things to your offer until the perceived value is at least 10 x what you want to sell it for.

Conclusion

Creating an irresistible offer isn’t that difficult. It just takes some imagination and discipline to create (or source) the products.

Remember that there is no sense in making an offer and marketing it straight away to the wrong people. You must find who your customers are.

If you want to learn more business tips and how you can create your own time wealth business, check out www.timewealthsecrets.com.

Let’s make it happen!

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SF Nonfiction Books participates in the Amazon affiliate program and this page may contain affiliate links.