How To Tell A Powerful Business Story In 60 Seconds

Can You Explain Your Business In 60 Seconds?

If the average consumer or investor is trying to understand your business, you have one job: make it simple.

Boil it down to the fundamentals. Strip away the jargon. Give them a clear picture anyone can grasp.

Your value proposition must be crystal clear. If it’s not, you’ll lose people in the first five minutes.

Confusion is the fastest way to kill interest.

The best storytellers don’t dump everything at once. They break the narrative into small, digestible parts.

Piece by piece, they build a full picture. Once complete, the listener sees how everything fits together.

Entrepreneurs who break through do two things exceptionally well:

1. Build products that solve real-world problems.

2. Craft a compelling narrative that lasts as little as 60 seconds.

That’s it.

Storytellers who simplify complexity speak succinctly. They cut the fluff. They refine their pitch.

And they practice until they can deliver a clear, compelling story—in just 60 seconds.

Because if you can do that, people will remember. And they’ll care.

Read the next chapter here.