The Storyteller’s Secrets: A Final Recap

Here is a final recap of The Storyteller’s Secrets:

• Identify your brand’s core purpose.

• Dream in moonshots. 

• Reframe the story you tell yourself.

• Share the backstory of your life.

• Tell stories of struggle and the lessons learned. 

• Introduce a “hero”—person or product—who triumphs over adversity.

• Consistently and publicly frame your vision in a founder’s story.

• Make stories at least 65 percent of your presentation

• Violate expectations.

• Use simple words and analogies to hide complexity. 

• Enrich your story with specific and relevant details.

• Unleash your best storytellers. 

• Deliver serious topics with a side of humor. 

• Tell authentic and personal stories tailored to your audience. 

• Be succinct; use a few well-chosen words.

• Break up your story into three parts.

• Use pictures to illustrate your story.

• Wrap data in stories to make a personal connection.

• Take every opportunity to hone your presentation skills

• Inspire employees to be the hero of their own customer stories

• Don’t make your story good; make it great. 

Read the first chapter of Die With Zero here.